Identify and capitalize on your unique competitive advantages. Sameness doesn’t sell.
Ask your customers what they like best and least about your service. Use this info.
Develop a written marketing and business action plan.
Manage your word of mouth marketing, e.g., provide great service always, ask for referrals, thank your best referral sources with incentives, make it easy for customers to send in their friends by giving them something they can hand out back at the office, co-op with other businesses that share your target market such as a car wash or glass company
Give your advertising tactics a purpose, e.g., generate revenue now, create awareness, educate, build image and credibility, encourage a product trial, retain customers, get repeat or add on purchases, improve customer relations, introduce a new service